These tools are designed to simplify the video creation process and make it more accessible to a wider audience on the platform.
Neal Mohan, YouTube’s CEO, shared these developments during the company’s annual “Made On YouTube” product event.
YouTube unveils ‘Dream Screen’
Mohan emphasized the role of generative AI technology in fostering creative expression and noted that YouTube aims to democratize access to these potent AI tools.
The platform, part of the Alphabet-Google conglomerate, introduced an experimental feature known as “Dream Screen,” tailored for its short-form video platform, YouTube Shorts, which competes with TikTok.
Dream Screen enables creators to effortlessly incorporate AI-generated video or image backgrounds into their vertical videos.
To utilize Dream Screen, creators simply provide a description of their desired background, and the platform handles the rest.
This allows users to transport themselves to various settings, such as outer space or a jelly bean-covered beach, enhancing the creative possibilities for content producers.
Initially, Dream Screen will be made available to select creators, with broader access expected in the coming year.