What exactly is TikTok? It’s a video-making and sharing software that mixes features from Instagram, Snapchat, and the now-defunct Vine, which many of us are familiar with. The app was first released in 2016, but it became a huge hit among American teenagers in 2018. After that, it took only a few years to conquer the rest of the planet. It’s still one of the most popular apps on both the App Store and Google Play, and it doesn’t appear to be slowing down anytime soon.
On a global scale, TikTok currently has over 800 million active users every month. The fact that TikTok received this number over a year is quite remarkable.
It may seem unusual, but only a few years ago, people didn’t talk about TikTok nearly as often as they do now. Today, it appears like everyone is aware of it. Some people adore it, while others despise it, but no one is left indifferent. This Chinese social media site appears to be at the pinnacle of its popularity and is unstoppable. It’s no surprise that many individuals are intrigued by the social network’s potential and want to know how to earn TikTok views.
What is the system’s pattern? (algorithm)
The TikTok algorithm is a brilliant little artificial intelligence that learns your preferences as you use the program. Starting with the first time you open the app, it thoroughly analyzes every activity you take on the platform. As a result, it can make recommendations for videos you might enjoy watching as soon as 10-15 minutes after you start using it.
When you first publish a video, it is only seen by a small group of people. The algorithm evaluates the viral potential of your films based on the engagement rate. And, if you accomplished everything well and have a lot of potential, your video will be included to the Recommendations list and will be seen by a larger audience.
When evaluating the potential of your films, the TikTok algorithm considers a few aspects in particular:
Views that have been repeated. The number of times the same users watch your movies frequently is one of the most critical criteria that will have a significant impact on the algorithm’s behavior. They are obviously interested in your material if they wish to view your videos again. The more times your videos are viewed, the more likely they are to be viewed again.
It’s time to watch. You can be sure that the algorithm will not like it if viewers don’t watch your movies in their totality and try to switch to another one before yours is finished.
Shares. Shares are significantly more important as one of the criteria that influence the algorithm’s decisions.
The number of comments received
If people enjoy talking about your video, it has piqued their curiosity. However, keep in mind that you can’t reach to the top solely based on comments. So fishing for feedback isn’t going to help you much. Unless it is truly worthwhile.
The total number of likes
Likes are the simplest reaction to obtain, but they are also the least expensive in the algorithm’s eyes.
All of the elements listed above are components of what is known as engagement. One of the most significant measures is the rate of engagement. The fate of your videos is determined by the number of times they are viewed and the length of time they are viewed. They’ll be able to keep afloat with the support of shares, likes, and comments.
The TikTok algorithm has some features that you should be aware of. After you publish a video, it doesn’t get a lot of views right away. When TikTok AI analyzes your content, there is always a delay. The sophisticated algorithm will scan the description text, observe your movements, and listen to what you say. All of this is possible because to advances in natural language processing and computer vision technology. The delay can sometimes be so great that your video ends up in Recommendations the next day. So don’t be concerned or disappointed if your videos do not become popular right away. It will take some time.
Overall, it’s similar to other social media companies’ algorithms. The higher your video’s engagement rate, the more likely it is that the system will favor it. This is important to bear in mind when you plan your personal TikTok expansion strategy.
The irony is that the fate of your film is determined by the reactions of the first 200-300 viewers who see it. This implies that you must identify a niche that will appeal to a specific number of people. They’ll watch your video, like it, comment on it, and share it once they find it in their feed. Alternatively, do all of the above. The time you upload your videos is also important; after all, the more people who see it, the better.
It’s likely that your video won’t appear on the For You page if you don’t achieve as many views as you’d like. There could be several explanations for this, the most prevalent of which is:
You are under the age of thirteen. For any videos involving underage viewers, the TikTok algorithm employs a filter. Before they appear in your profile, all of these videos are pre-moderated.
Your videos have a lot of room for improvement in terms of quality. You can forget about your video going to the For You page if the sound and/or images make it unwatchable.
Your account has been shadowbanned. Many people talk about shadowban, but no one can prove it.
Are you the one who posts stuff that is contentious and may be in violation of the platform’s terms of service? Have you noticed that your videos aren’t getting as many views as they used to? Yes, it’s possible that the platform has shadowbanned you. But if none of it applies to your TikTok video material, you have a good chance of getting as many views as you want. Here’s how to go about it.
Because TikTok is such a crowded industry, obtaining a lot of views on your films is difficult. Making and posting short videos isn’t enough. You must be patient when working on your content and account, coming up with fresh ideas, and communicating with your audience. Only then can you be certain that your efforts will be rewarded with a large number of views and everything that comes with it.
How to Get TikTok Views
Use hashtags and descriptions to optimize your material.
Even if your movies are unique and entertaining, employing the proper hashtags and writing appealing descriptions never hurts. After all, many people use hashtags to find videos. So make sure your hashtags are relevant and, ideally, trending. And they must never be haphazard.
There is an easy method for selecting all of the appropriate hashtags for your video. Consider the following scenario: you’ve created a video about painting by numbers. Go to the Discover page and type in the first hashtag that comes to mind in relation to your video theme in the search bar at the top. It may, for example, be #painting in our situation. Go to the Hashtags section now.
Choosing is, in general, a difficult task.
Use the appropriate music.
A good soundtrack accounts for roughly 70% of your video’s success. Take your time to choose the perfect soundtrack for each video you upload. Fortunately, TikTok has its own music library, so this shouldn’t be an issue. Just keep in mind that any soundtrack you chose must compliment and match the tone and atmosphere of your video. Simply told, if you’ve created a lighthearted video, don’t choose a depressing soundtrack.
Create unique material
Whatever you think about TikTok, the amount of uninspired, repetitious stuff is unfathomable. Lip-syncing is popular among users. Many of them seize on a popular video trend and run with it.
In the midst of all of this sameness, original videos really stand out. So, instead of sharing dull, duplicate movies, why don’t you create intriguing and original content? Being unique will almost always increase your chances of receiving more views on the platform.