Author: Akin Adeoya

Finally someone is doing something about the vexed issue of our disappearing mother tongue. Nigerians and maybe Africans even are somewhat laid back about the dire consequences of ending up with an Africa where only English, French and Arabic will be spoken by over a billion Africans, none of whom can speak a word of any African language. Along the way, the last memories of every aspect of our culture and heritage a distant memory! We identify 7 highlights of XLR8’s Mother Tongue Show. 7 Reasons Guinness is saying goodbye to N14billion in sales Can your child speak her mother…

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Last week the news came through that Nigeria’s giant beverage manufacturer, Guinness, has decided, in consonance with Diageo International (which is the majority owner of the Nigerian company), to stop the importation and distribution of the original Diageo brands that until recently were its pride. These top spirit brands include Johnny Walker, Singleton, and the original Baileys Irish cream Some of these spirit brands, already world beaters in their own rights, have already taken prime positions in each of their categories in the Nigerian market and contribute N14 billion in sales to the beverage giant’s coffers. Though that figure may…

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Since his dramatic entry into the Nigerian music scene, Naira Marley, whose real name is Azeez Fashola, has shown tremendous dexterity in his ability to showcase his music and market not just his talents but that of the other artistes under his Marlian record label. However, the sudden and tragic passing of highly talented street Afrobeat sensation, 27 year old Ilerioluwa Oladimeji Aloba, aka Mohbad has turned out to be a pass for him and his music organization. He probably deserves his Golgotha, given his reckless lifestyle, the gospel of sex, drugs and violence he preaches and the tremendous damage…

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An innocuous Facebook post sparks off the biggest consumer-manufacturer feud in years. In this epic struggle, Chief Eric Umeali, Chairman of Erisco Foods Ltd, Nigeria’s king of Tomato paste, sees massive conspiracies against his tomato empire when a certain Chioma Egodi does a review against one of his darling brands. Without hesitation, he goes for the jugular by having her arrested and detained by the police high command. It is clear that he wants to set an example, either to exact a pound of flesh for a tortured history or to scapegoat her for the future. Or maybe he really…

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