News reaching VERY SERIAL indicates that Apple is in earnest and top preparation for the biggest and largest unveiling event of the year 2023, Wonderlust, slated for September 12. This is as the greatly anticipated and awaited iPhone 15 lineup will finally hit the market along with many other new devices like Apple Watch Series 9, Apple Watch Ultra 2 and Apple AirPods 2.
Apple set September 12 as the date for its biggest product upgrade uneiling – iPhone 15
Apple has set September 12 as the date for its biggest product upgrade event of the year, when it unveils the iPhone 15 line and next-generation smartwatches even as it contend with its China iPhone ban after it lost a whopping $313 billion market value in just 2-day sell off.
The company announced the plans on its website and via email under the tagline “Wonderlust”. The presentation will be streamed online, with an accompanying event at Apple’s Steve Jobs Theatre in Cupertino, California. Bloomberg News previously reported that Apple was planning to introduce the new products on that day.
Apple is under more pressure than usual with this iPhone launch. Its sales have slid for three straight quarters as the company contends with shaky demand for smartphones and other devices.
The new products should help restore growth this holiday season, Apple’s biggest sales period of the year. Together, the iPhone and Apple Watch bring in most of the tech giant’s revenue.
The highlight of the event will be the iPhone 15 line-up, which will include two entry-level models and two high-end models. The lower-end devices, likely to be called the iPhone 15 and 15 Plus, will get some capabilities of last year’s Pro models – the A16 chip, Dynamic Island interface and a 48-megapixel rear camera – but retain the current design.
More significant changes are coming to the higher-end models, including a redesigned frame that uses titanium instead of stainless steel, far thinner borders around the screen and an A17 processor that uses the more advanced 3-nanometer production method.
The titanium also will make the phones a bit lighter. And there’s a new button that will replace the longstanding mute switch – a feature that’s been on the iPhone since the product first debuted in 2007.
The highest-end new iPhone, which sports a 6.7-inch screen, will also add a new camera with deeper optical zoom. That means the camera can focus more closely on far-away objects using the physical lens itself, rather than software, making for higher-quality shots.
And all four new iPhones will shift to a USB-C charging port to comply with new European Union regulations. This will mark the first iPhone connector switch since 2012.
Apple typically makes new iPhones available for pre-order on the Friday after their unveiling and begins delivering them to customers and stores one week later. The company is also planning to increase pricing on some of its higher-end models this year, Bloomberg News has reported.